Marketing != Advertising

 

 

 Marketing

  • Identifying customer needs

  • Determining how best to meet those needs.

  • Endlessly executing that plan over the long term.

MARKETING

  • Identifying customer needs.

  • Determining how best to meet those needs.

  • Endlessly executing that plan over the long term.

 

Do you do any of these things?

  • Keep youngsters spiffed up & presentable.

  • Clean & maintain quality, well-fitted tack.

  • Stay on top of farm repairs, even superficial ones.

  • Invest in quality footing & overall arena appeal.

  • Re-paint & repair fencing & jumps.

  • Landscaping & pasture management.

  • Handle, train & prepare youngsters for the job you bred them to do.

 
Congratulations!
 

You're marketing.

ADVERTISING

Paying for eyeballs.